Visual merchandising

I have photographed the visual merchandising within the Warehouse store in Southampton to illustrate how they convey the current trends. The VM within this newly refurbished store is beautifully laid out and has a boutique feel. 

Key looks lead the customer through the store with the use of beautifully styled mannequins, directional brand graphics, statement jewellery stands and accessories.

The themes are merchandised clearly to visually entice the customer and enhance their shopping experience. Key pieces are always front facing to show Warehouse have the latest stock.

Outfit building, e.g. fixtures of trousers teamed with tops; make it clear and simple for customers to create a look. Warehouse educates its customer’s by clearly highlighting the must have items.

Warehouse’s window displays are very creative and represent their brand essence.